Bubs
Sparkling Seltzer
Art Direction + 3D + Gen AI
Bubs is a lively, sparkling seltzer brand that captures the essence of youth and adventure. It's more than just a drink—it's a call to embrace authenticity, self-expression, and joy. Offering a refreshing change from what's out there, Bubs taps into a craving for lightness, fun, and a no-filter kind of experience.
Visually, the brand combines classic design elements with simple, striking 3D touches and a dash of Generative AI. This mix creates a look that's fresh, vibrant, and full of life. Every detail, from the textures to the shapes, reflects Bubs’ bold spirit: bright, fun, and unapologetically one-of-a-kind.
3M
Wonder “What if?” 🧠
Design +Animation + Strategy
At 3M, asking "What if?" is part of the culture. Employees are encouraged to ask questions and think outside the box. The company is constantly seeking new ways to improve lives, issuing around 3,000 patents every year.
We focused on lifelong learners and science enthusiasts with the 'Wonder' campaign, aiming to highlight how 3M’s team of innovators are driven by curiosity and a passion for discovery.
The campaign brought past innovations and quirky stories from 3M’s history to the forefront. A dedicated microsite was created to showcase campaign videos, social media posts, and feature stories from 3M’s innovators.
B-Dubs Sauce Labs
Exclusive flavors campaign 🔥
Art Direction + Storyboards + Animation
Buffalo Wild Wings fans are all about their signature sauces and seasonings, and the release of limited-edition sauces—dropped one at a time and available for a short time only—has really got them excited.
To take it up a notch, they created the Buffalo Wild Wings Sauce Lab, a space where new, unique sauces are developed. Each sauce is marked with a symbol and color that matches its heat level on the BWW scale. While it started with in-store promotions, the idea quickly expanded to include a special landing page on the BWW website, giving fans a place to explore new sauces, watch videos, and share their tasting notes.
SONO
FLOW
Noise cancelling headphones
Art Direction + 3D + Gen AI
SONOFLOW is a concept brand.
It take your listening experience to the next level. With crystal-clear sound and top-tier noise-cancellation, they pull you deep into every beat, every pulse, and every drop—turning your music into an immersive escape. Whether you’re vibing to complex studio mixes or feeling the raw energy of EDM, Soundwave makes each moment feel like a journey.
Drawing inspiration from rave culture and legendary spots like Ibiza and Burning Man, Soundwave’s sleek design channels the vibrant colors of sunrise and sunset over desert and coastal landscapes.
Nike Young Athletes
Social Channel Launch 🏈
Design + Animation
We were asked to help launch @nikeyoungathletes on Instagram by inspiring user-generated content
Goal:
Take the “So Fast” summer campaign for adults and reframe it with a youthful trash-talking tone. “I’m so fast…”
Strategy:
Engage young athlete Instagram influencers to showcase their speed by completing the sentence, “I’m so fast…” with dynamic videos enhanced by special effects. The campaign inspired hundreds of young athletes to create their own “I’m So Fast” videos, sharing them on Instagram. Nike amplified the momentum by customizing and reposting these videos daily on their @nikeyoungathletes channel. Each day, 9 user-generated videos were selected, remixed with vibrant animations, and shared, elevating the account with fresh, engaging content throughout the week.
Results:
Followers increased by 8 times
42k follower increase in seven days
3,000+ total comments across all videos
3,500+ likes per video
Kitchen
Hero
Sustainable Food Delivery Concept 💜
Design + Animation + 3D + Gen AI
Curious about how Gen AI could change the way brands are designed, I decided to merge its capabilities with my own creative process. I set clear design constraints—like color, subject, lighting, and time limits—to give Google Labs Gen AI room to experiment within those boundaries from the very start of ideation.
The outcome is Hero Kitchen, a playful brand inspired by superhero movies and revolutionary propaganda posters. Its bold color scheme and minimalist typography create a strong, cohesive identity. Hero Kitchen targets eco-conscious consumers, offering a sustainable alternative to traditional food delivery apps by reducing food waste with every order—inviting people to be part of the movement, one meal at a time.
